WLB Awards — World Lash & Brow Awards

2027

Awards · Conference · Gala Dinner

A global celebration of talent, education and achievement in the Lash & Brow industry.

Explore the Awards
How the WLB Awards journey works
  1. 01

    Choose & register

    Select your award categories, complete the short form and pay the participation fee.

  2. 02

    Build your portfolio

    Prepare and submit the required Professional Portfolio by 15 March 2027.

  3. 03

    Jury & TOP 5

    The International Jury evaluates portfolios. Finalists are announced on 1 April 2027.

  4. 04

    Cyprus & Gala

    Live Final on 12 May, followed by the Grand Awards Ceremony & Gala Dinner on 16 May 2027.

Payment reserves your entry. A complete Professional Portfolio must be submitted by 15 March 2027 to proceed to judging.

Irina Ronite
Irina Ronite Founder of WLB Awards

A message from the founder

WHY WLB?

My name is Irina Ronite, and for more than two decades I have been part of the professional lash and brow industry.

I was among the pioneers who helped shape the lash and brow competition culture in Latvia and Europe at a time when this industry was only beginning to take form.

Read the full story Close the story

In 2015, I organised one of the first major European championships in our field. It was also at my championship that brow and lash lamination categories were introduced into competition format for the first time.

At that stage, there were no established judging systems for these directions, so I was directly involved in creating the professional criteria and evaluation structure for these categories. Many of the principles introduced at that time went on to influence the judging standards that are still used across championships today.

Since then, the industry has changed enormously.

Today, there are countless championships, competitions and awards around the world. This growth is exciting, but it has also created a new challenge: professionals need to understand which titles truly carry value, which judging systems they can trust, and which awards represent genuine professional recognition.

This is exactly why WLB Awards was created.I wanted to build something different.Not another one-day award.Not another title without clear standards.Not another competition where recognition depends more on popularity than professional achievement.

WLB was created as a platform where professionalism, reputation, experience, contribution to the industry and real results matter.

Our international jury brings together some of the most respected professionals in the lash and brow industry: educators, championship judges, brand founders, international trainers and experts who have achieved outstanding results in their own countries and internationally.

Professionals representing more than 40 countries are becoming part of this project.

These are people who have built careers, educated thousands of students, created brands, developed techniques, influenced trends and contributed to the growth of our industry worldwide.

For me, WLB is not simply about giving someone a trophy- it's about creating a title that professionals will be proud to carry.A title that means something. A recognition that is respected not only in one country, but internationally.

We have worked for years to create a transparent structure, strong judging criteria, an international jury and a platform capable of growing year after year.

And this is only the beginning.

WLB Awards is becoming an annual international tradition, bringing together the strongest professionals from around the world and continuing the work of building higher standards of recognition within the lash and brow industry.

Because true excellence deserves more than applause.
It deserves recognition.

One event. A world of opportunities.

WLB Awards recognises the professional journey behind the work: expertise, career development, education, business growth, innovation and meaningful contribution. The Awards begin online and culminate in a live final in Cyprus.

Professional recognition

Celebrate your expertise, career achievements and contribution to the Lash & Brow industry.

International Jury

Category-specific evaluation by recognised industry leaders and experts.

Conference & Grand Finale

Connect with the international community in Cyprus during CYPRUS BEAUTY CAMP 2027.

International Jury

Meet the judges

International expertise. Independent evaluation.

  • IVANA MAURENTE

    IVANA MAURENTE

    Argentina

    International Jury

  • PEMIKA IAOWTRAKUL

    PEMIKA IAOWTRAKUL

    Thailand

    International Jury

  • PETR LHOTSKY

    PETR LHOTSKY

    Czech Republic

    International Jury

  • SIBEL CRISTEA

    SIBEL CRISTEA

    Romania

    International Jury

  • MAI ARAI

    MAI ARAI

    Japan

    International Jury

  • INNA KOLVASHENKO

    INNA KOLVASHENKO

    Monaco

    International Jury

  • HANNA PUTJATO

    HANNA PUTJATO

    Unided Kingdom

    International Jury

  • SARA SABETI

    SARA SABETI

    Iran

    International Jury

  • ARIANA HASANI

    ARIANA HASANI

    KOSOVO

    International Jury

  • SABINA BABAYEVA

    SABINA BABAYEVA

    AZERBAIJAN

    International Jury

  • CARMEN PALMISTE

    CARMEN PALMISTE

    Estonia

    International Jury

  • LANA SLATINA

    LANA SLATINA

    Spain

    International Jury

  • BARBARE JANIKASHVILI

    BARBARE JANIKASHVILI

    Georgia

    International Jury

  • OTTO MITTER

    OTTO MITTER

    Astralia

    International Jury

  • ANNA LASKA

    ANNA LASKA

    Albania

    International Jury

  • ANEZ LUSHAJ

    ANEZ LUSHAJ

    Greece

    International Jury

  • MARTINA KALLOS

    MARTINA KALLOS

    Croatia

    International Jury

  • YUTA BRUUN

    YUTA BRUUN

    Sweden

    International Jury

  • LAURA MANUCHARYAN

    LAURA MANUCHARYAN

    Armenia

    International Jury

  • KASIA SZELAGOWSKA

    KASIA SZELAGOWSKA

    Poland

    International Jury

Jury members evaluate only categories that match their expertise. An applicant with a direct personal or professional conflict of interest is assigned to another qualified judge.

Individual scores, evaluation sheets, jury comments and internal judging procedures are confidential and are not provided to applicants.

The Awards

Choose the categories that reflect your work, experience and achievements. Register first, then build your Professional Portfolio before the submission deadline.

01

Choose your categories

02

Register & pay

03

Submit your portfolio

Explore award categories

Participation details

Who can apply?

Applications are welcome internationally from any country. Individual professionals, educators, academies, training centres, salons, studios, brands, companies, entrepreneurs, influencers, innovators and creators working within the Lash & Brow industry may apply.

Choose one or more categories that represent your professional work and achievements.

Registration & payment

Choose your categories and complete a short registration form with your first and last name, country, city, email, WhatsApp / phone number, Instagram and/or website, and individual or company application details.

Pay the participation fee securely by card on the website. 

After successful payment, your confirmation should include your participant number, selected categories, payment confirmation, portfolio deadline and next-stage instructions.

Professional Portfolio & deadline

Payment confirms and reserves your entry. Prepare and submit your complete Professional Portfolio by 15 March 2027. Only complete portfolios submitted by the deadline will proceed to judging.

Detailed requirements and the list of materials for each category are available in its product description. Please review them before purchasing.

After payment, you will receive a link to the submission form by email, where you can provide your information and upload your files.

Assessment & International Jury

Online evaluation takes place from 15 March to 1 April 2027. WLB Awards uses a 100-point system with category-specific criteria.

The broad principles are Professional Level / Quality; Career, Results & Achievements; and Professional Impact, Development & Individuality. Judges assess only what is objectively supported by the submitted portfolio.

TOP 5 & Live Final

The TOP 5 finalists in each category are announced on 1 April 2027 and advance to the Live Final in Cyprus on 12 May 2027, during the International Lash & Brow Conference at CYPRUS BEAUTY CAMP 2027.

Finalists are presented to the conference audience and take part in Live Audience Voting. The exact weighting of the International Jury result and audience voting will be published in the detailed Rules once finalised.

Participation terms

Participation fees: 1 category — €150 + VAT; 2 categories — €270 + VAT; 3 categories — €360 + VAT; 4 categories — €435 + VAT. Each additional category after the fourth costs €75 + VAT.

All amounts exclude VAT, which is added at checkout.

The fee covers registration and evaluation of your complete Professional Portfolio by the International Jury.

Category-specific requirements and required materials are listed in each category’s product description. Please review them before purchasing. After payment, you will receive a link to the submission form by email.

Your complete Professional Portfolio must be submitted by 15 March 2027. Incomplete or late submissions will not proceed to judging.

Participation fees are non-refundable once your entry has been registered and paid.

Key dates

8 Nov 2026
Applications open
15 Mar 2027
Portfolio deadline
15 Mar – 1 Apr 2027
Jury evaluation
1 Apr 2027
TOP 5 announcement
12 May 2027
Live Final · Cyprus
16 May 2027
Awards Ceremony & Gala Dinner

Awards & Gala Dinner

Join the international Lash & Brow community in Cyprus for an inspiring conference, a memorable live final and an elegant Gala Dinner.

Celebrate professional achievement, exchange ideas and connect with people who share your passion for the industry. 

More information about the programme and Gala Dinner will be announced soon.

coming soon

Your professional story deserves a stage.

Applications open 8 November 2026.
Choose your category. Register. Build your Professional Portfolio.

Explore award categories